In a special brainstorming conference held to discuss and exchange views on the new strategies of Export Bank of Iran, Afshin Khani, the CEO of this bank, emphasized the importance of sustainable customer trust as the main support for the development of this institution. He stated that only by creating and maintaining this trust can sustainable success be achieved.
Main Slogan of the Conference: Branch Leadership, Bank Intelligence
The conference was held under the main slogan 'Branch Leadership, Bank Intelligence; Sustainable Value Creation', aimed at exploring innovative solutions to enhance service quality and improve customer experience. Khani pointed out the bank's need for digital transformation and the use of new technologies to facilitate services for customers.
He also addressed the essential role of branches in meeting customer needs and increasing their trust. According to him, branches should act as the main contact point with customers and engage in positive and effective interactions with a customer-centric approach.
The Necessity of Trust in a Competitive Environment
Considering the competitive environment in the banking industry, Khani emphasized that customer trust in Export Bank is not only a competitive advantage but also an essential requirement for the bank's sustainable growth and development. He expressed hope that with continuous efforts and the implementation of new technologies, Export Bank could soon become one of the leaders in the banking industry.
This conference was a demonstration of Export Bank's serious commitment to entering a new era of banking, relying on customer trust and utilizing new technologies. Afshin Khani concluded by emphasizing the importance of paying attention to customer feedback and continuously improving services, stating that this process should become a culture within the bank.
