In the world of art and cinema, terms and vocabulary play a significant role in conveying concepts and emotions. Now, the Academy of Persian Language and Literature, with the aim of expanding and enriching the Persian language, has provided new equivalents for words related to makeup and face painting.
New Equivalents and Cultural Targeting
According to the Academy's announcement, the words 'face painting' have been chosen as the equivalent of 'makeup', 'makeup artist' as a substitute for 'makeup artist', and 'makeup test' as the equivalent of 'makeup test'. This action not only reflects attention to the Persian language but is also considered a step towards promoting art and the film industry in the country.
The selection of these equivalents comes at a time when Iranian cinema is facing numerous challenges, and there is a need for appropriate and meaningful terms to express artistic concepts more professionally. Especially in the field of face painting, which significantly impacts the final quality of cinematic works, the use of native terms can help enhance the quality of this art.
Existing Challenges and Reactions
However, these selections have not been without controversy and have elicited varied reactions from cinema and art professionals. Some artists and experts believe that using native terms can enrich the Persian language and introduce Iranian culture on global platforms. Conversely, others argue that sometimes native equivalents may not convey the original meaning well and could lead to confusion.
Undoubtedly, this decision by the Academy should lead to a serious dialogue among artists and cultural and artistic activists to collaboratively find the best solutions for enhancing the Persian language and cinema culture. Can these equivalents truly impact the improvement of the quality of Iranian cinema? Time will tell.
